HubSpot vs Salesforce: Comparing the Best CRM Platforms for B2B Commercial Teams
When it comes to choosing the right CRM platform to support your B2B sales and marketing efforts, two tools consistently stand out from the crowd: HubSpot and Salesforce (SFDC).
This is not a comparison designed to criticise either tool. It is about highlighting the strengths and benefits of each platform from a B2B commercial perspective, focusing on how they support sales, marketing, and the wider revenue function.
Outreach vs Salesloft: What Really Matters in a Sales Engagement Platform
At first glance, Outreach and Salesloft do very similar things. And that is because they do. Both tools are built to help sales teams manage multistep prospecting workflows, track activity, and measure what is working. Outreach calls it a sequence, while Salesloft prefers cadence, but ultimately they are both talking about the same thing, structured repeatable outreach across email, phone, LinkedIn and other channels.
So if the differences are minor, what actually matters when choosing or using a platform like this?