What Does the Perfect B2B Sales and Marketing Tech Stack Look Like?

One of the most common questions I am asked is what a modern, high-performing B2B sales and marketing technology stack should look like.

There is no one-size-fits-all answer, but there are fundamental layers that every successful B2B sales and marketing team should build around. Whether you are scaling your go-to-market strategy or refreshing your existing systems, the right technology stack can make all the difference.