The AI revolution is no longer on the horizon. It is already here, and it is evolving rapidly.

By looking at the progression of AI from 2005 to 2025 and projecting forward to 2030 and 2040, we gain valuable perspective. This perspective matters because the businesses that start planning for AI adoption now will be the ones that remain competitive and relevant in the years ahead.

Here are some critical questions and answers to help sales and marketing leaders evaluate their current position and plan for what is coming.

One of the most common questions I am asked is what a modern, high-performing B2B sales and marketing technology stack should look like.

There is no one-size-fits-all answer, but there are fundamental layers that every successful B2B sales and marketing team should build around. Whether you are scaling your go-to-market strategy or refreshing your existing systems, the right technology stack can make all the difference.