Futureproofing Revenue: How Sales and Marketing Leaders Should Prepare for the AI Horizon
The AI revolution is no longer on the horizon. It is already here, and it is evolving rapidly.
By looking at the progression of AI from 2005 to 2025 and projecting forward to 2030 and 2040, we gain valuable perspective. This perspective matters because the businesses that start planning for AI adoption now will be the ones that remain competitive and relevant in the years ahead.
Here are some critical questions and answers to help sales and marketing leaders evaluate their current position and plan for what is coming.
What Does the Perfect B2B Sales and Marketing Tech Stack Look Like?
One of the most common questions I am asked is what a modern, high-performing B2B sales and marketing technology stack should look like.
There is no one-size-fits-all answer, but there are fundamental layers that every successful B2B sales and marketing team should build around. Whether you are scaling your go-to-market strategy or refreshing your existing systems, the right technology stack can make all the difference.
Is Your CRM Too Complicated? Let’s Talk Tech Stacks That Actually Work
When I speak with businesses, there is usually a familiar theme. Either the CRM has become far too complicated over time, or no one really knows what to add to the tech stack to make it more effective. There is a desire to improve things, but not always a clear plan.
A quick scroll through LinkedIn will show you how much interest there is in new technologies. AI pops up in every second post, promising to transform the way we work. But let’s leave that to one side for now. Before adding anything shiny or new, it is worth asking the basic question.
Why does building a tech stack feel so complicated?
Sales Relationships: Its about Trust, Truth, and a Bit of Tech
Sales isn’t about trickery, pressure, or trying to outwit your prospect like Del Boy! It’s about relationships, the kind that are built on trust, mutual understanding, and an ability to have honest conversations. If you’re selling high-ticket solutions, especially in complex B2B deals, trust isn’t just a nice bonus, it’s the foundation.